Post by tj on Sept 8, 2007 8:33:01 GMT -5
"[BLOODLINE] shows why Jack's saga has become the most entertaining and dependable modern horror-thriller series." (Publishers Weekly)
(couldn't resist opening with that)
**********************************BESTSELLERS 101*************************************
(bear with me as I yammer)
It's no revelation that making the bestseller lists is important for a book and its author. Bestsellerdom influences where the book is placed in stores. More prominent placement means higher visibility, increasing the likelihood of readers picking it up and checking the flap copy and the blurbs, and perhaps reading the first page or two. If they like what they see—another sale. Which increases the book's chances of staying on the bestseller list.
A bestselling hardcover can look forward to higher advance orders on its paperback edition (with "Bestseller!" emblazoned across its cover), and the author can anticipate higher advance orders on his next hardcover.
All because his book made the bestseller lists.
(This is not the place to delve into the controversy over how bestseller lists are compiled - a long, complicated story - so let's just assume that the lists are a true reflection of sales during the week in question and proceed from there.)
But bestsellerdom isn't determined by total sales. It's determined by =velocity= of sales during a given week.
For example: Author X and Author Y each have books released on the same day.
Author X sells 25,000 copies that week and Author Y sells 2,000.
Author X makes the bestseller lists; Author Y does not.
Author X sells 15,000 and 10,000 copies respectively over the next two weeks and remains on the bestseller lists. Author Y sells 2,000 copies in each of those weeks and is nowhere near the lists.
Over the next fifty or so weeks, sales of Author X's book tail off so that by the end of a year he's sold a total of 100,000 copies. Author Y's book has gained a certain amount of word of mouth and sells 2,000 a week for the entire year for a similar total of 100,000 copies.
Both have sold the same number of copies, yet X is now a "Bestselling Author!" and Y is not.
Why?
Velocity.
Author X's book sold a ton of copies during the first weeks after release. That's known in the publishing world as =velocity=. It put Author X on the lists, thereby increasing his paperback orders and future hardcover orders.
So =when= you buy matters, folks.
What's the take-away here? Simple: If you plan to buy the new Repairman Jack novel, BLOODLINE, buy it during the first week of release (the official publication date is September 18). Better yet, =pre-order= it from your favorite bookseller, or…
Online - preorder from Amazon:
www.amazon.com/Bloodline-Repairman-Jack-Novel/dp/0765317060/ref=pd_bbs_sr_2/102-6513572-5882560?ie=UTF8&s=books&qid=1188308354&sr=1-2
or Barnes & Noble:
search.barnesandnoble.com/booksearch/isbnInquiry.asp?z=y&EAN=9780765317063&itm=4
or if you want it signed or inscribed, order from Dark Delicacies in LA. (I will sign them when I come through on tour and Del and Sue will ship them out immediately):
www.darkdel.com/index.htm?paul.htm&1
Each Repairman Jack novel has sold more copies than its predecessor. Jack has been on the paperback bestseller lists in the past, but HARBINGERS was his first time on the hardcover lists.
Let's do it again.
Credit, Wilson's newsletter
(couldn't resist opening with that)
**********************************BESTSELLERS 101*************************************
(bear with me as I yammer)
It's no revelation that making the bestseller lists is important for a book and its author. Bestsellerdom influences where the book is placed in stores. More prominent placement means higher visibility, increasing the likelihood of readers picking it up and checking the flap copy and the blurbs, and perhaps reading the first page or two. If they like what they see—another sale. Which increases the book's chances of staying on the bestseller list.
A bestselling hardcover can look forward to higher advance orders on its paperback edition (with "Bestseller!" emblazoned across its cover), and the author can anticipate higher advance orders on his next hardcover.
All because his book made the bestseller lists.
(This is not the place to delve into the controversy over how bestseller lists are compiled - a long, complicated story - so let's just assume that the lists are a true reflection of sales during the week in question and proceed from there.)
But bestsellerdom isn't determined by total sales. It's determined by =velocity= of sales during a given week.
For example: Author X and Author Y each have books released on the same day.
Author X sells 25,000 copies that week and Author Y sells 2,000.
Author X makes the bestseller lists; Author Y does not.
Author X sells 15,000 and 10,000 copies respectively over the next two weeks and remains on the bestseller lists. Author Y sells 2,000 copies in each of those weeks and is nowhere near the lists.
Over the next fifty or so weeks, sales of Author X's book tail off so that by the end of a year he's sold a total of 100,000 copies. Author Y's book has gained a certain amount of word of mouth and sells 2,000 a week for the entire year for a similar total of 100,000 copies.
Both have sold the same number of copies, yet X is now a "Bestselling Author!" and Y is not.
Why?
Velocity.
Author X's book sold a ton of copies during the first weeks after release. That's known in the publishing world as =velocity=. It put Author X on the lists, thereby increasing his paperback orders and future hardcover orders.
So =when= you buy matters, folks.
What's the take-away here? Simple: If you plan to buy the new Repairman Jack novel, BLOODLINE, buy it during the first week of release (the official publication date is September 18). Better yet, =pre-order= it from your favorite bookseller, or…
Online - preorder from Amazon:
www.amazon.com/Bloodline-Repairman-Jack-Novel/dp/0765317060/ref=pd_bbs_sr_2/102-6513572-5882560?ie=UTF8&s=books&qid=1188308354&sr=1-2
or Barnes & Noble:
search.barnesandnoble.com/booksearch/isbnInquiry.asp?z=y&EAN=9780765317063&itm=4
or if you want it signed or inscribed, order from Dark Delicacies in LA. (I will sign them when I come through on tour and Del and Sue will ship them out immediately):
www.darkdel.com/index.htm?paul.htm&1
Each Repairman Jack novel has sold more copies than its predecessor. Jack has been on the paperback bestseller lists in the past, but HARBINGERS was his first time on the hardcover lists.
Let's do it again.
Credit, Wilson's newsletter